Snoop Dogg wants to help resurrect Death Row Records. The label went mostly dormant in 2006 amid bankruptcy and legal issues involving founder Marion “Suge” Knight. The company has changed hands between several owners since then. It is currently held by The Blackstone Group.
In an interview with the Million Dollaz Worth of Game podcast, Snoop declared that he should be running the label. The Blackstone Group plans to revive the label for its 30th anniversary this coming February. Snoop thinks that he should be there, given his history with the early days of Death Row.
“I think all of Death Row should be in my hands. I should be running that sh*t. Just like I’m [in] a position at Def Jam, Death Row means more to me because I helped create that. I think they should give me that and let me run that sh*t with the merchandise out, with the music all over the world. [Add] some new West Coast acts.”
The rapper has a lot on his plate currently. In addition to his position with Def Jam, Snoop has become a frequent collaborator with Martha Stewart for television specials. Snoop Dogg will release his new album, The Algorithm, on November 12. He’s also set to perform as part of an all-star Super Bowl halftime show.
Snoop is serving in a leadership role for Def Jam artists. He has described the position as one of a mentor. His goal is to teach them to manage their careers from image to finance to help get them to the next level.
Death Row currently exists mostly as a merchandise shop. The company currently sells cassettes, vinyl, and CDs of their massive back catalog in addition to t-shirts and other assorted merch. Snoop Dogg sees it as much more than just a nostalgic t-shirt company. You can check out his entire podcast interview below.
Could Snoop Dogg bring back Death Row? Let us know in the comments!