Warner Bros. Alleges That Bots Were Behind The ‘Snyder Cut’ Social Media Campaign

DCEU’s theatrical cut of Justice League was not a fan favorite by any measure. With director Zack Snyder dealing with personal issues following his daughter’s suicide, Avengers: Age of Ultron’s Joss Whedon overtook his duties. Since fans expected a lot out of this movie, they campaigned for it.

The ‘Snyder Cut’ campaign was thus born, and it was very successful. In the year 2021, Justice League: The Snyder Cut was released on HBO Max, and it made tremendous strides with both fans and critics.

Ray Fisher, who starred as Cyborg in both the Snyder Cut and the theatrical version, spoke against Warners Bros. He called out their toxicity, which further fueled the social media campaign.

Rolling Stone recently reported that the #ReleaseTheSnyderCut had a lot of bots and fake accounts backing it. WarnerMedia also looked into the matter and revealed that about 13% of all accounts were fake.

WarnerMedia also added that there were three leaders each on Twitter, Facebook, and Instagram. These influencers led to higher engagement in the campaigns, which paved the way for the Synder Cut.

It is rather skeptical, though it does mean that the other 87% definitely wanted the Synder Cut to happen. While this report has some weight, it seems like a latent attempt at fixing the bad PR image the campaign left in its wake.

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