Today is International Women’s Day, as the world celebrates women from all over the world and all their contributions to making the world function as a whole.
However, it seems Burger King UK didn’t quite get the memo for this day as they tweeted out a blatantly sexist remark. The Twitter account for Burger King UK took to Twitter and used a “women belong in the kitchen” joke on International Women’s Day to encourage more women to start a career in the culinary arts.
The food chain’s attempt at getting the public’s attention before announcing its new inclusivity programme didn’t quite go the way they expected.
Naturally, this was met with severe backlash from several people who found the joke in very poor taste. After all the outrage, Burger King UK did a follow up tweet and explained what they said.
If they want to, of course. Yet only 20% of chefs are women. We’re on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career. #IWD
Then they announced the aforementioned inclusivity programme, but the damage was already done.
We are proud to be launching a new scholarship programme which will help female Burger King employees pursue their culinary dreams!
Maybe next time the fast-food chain might want to explain the bigger picture in one tweet to avoid another outrage.