Minneapolis Hiring Influencers As City-Approved Messengers For George Floyd Case

George Floyd’s untimely death at the hands of police officers last year sent shockwaves throughout the world and started the Black Lives Matter movement anew.

The case is far from over and it seems Minneapolis wants to avoid any form of bad publicity as they are hiring influencers as city-approved messengers for the case.

It was announced this week by the City Council that they are starting off a a new initiative ahead of jury selection/opening arguments of the trial, which will take place this month month.

The aim is to partner up with influential social media users to share public information with underserved communities. It is especially for those who do not have the means of access to traditional mainstream news mediums.

According to WCCO-TV, here is what the Council had to say regarding the new initiative:

“The goal is to increase access to information to communities that do not typically follow mainstream news sources or City communications channels and/or who do not consume information in English.”

The six influencers to be brought in for the initiative will be paid $2,000 per post and they won’t be able to post freely. It was already stated that all the posts will be ”city-approved” which led many people to suspect the actual intentions behind the move.

We will have to see which influencers the city will bring in.