The 65th Annual Grammy Awards was truly a night to remember for a variety of reasons, as history was made during the show. This included the fact that Beyonce won the most awards in Grammys’ history, bagging her 32nd overall award during the ceremony. Now it seems the event ended up seeing a huge spike in ratings as well.
The 65th Annual Grammy Awards broadcast attracted a total of 12.4 million viewers on Sunday night, a significant increase of 30% from the previous year’s ceremony, which garnered 9.6 million viewers. According to Nielsen’s adjusted national ratings, the show was the most-watched program of the night across all television networks.
This marks the largest audience for the Grammy Awards since 2020 and highlights the continued appeal and relevance of the awards show in the world of music.
According to Variety, the Grammy Awards broadcast reached a staggering 66 billion potential impressions online and on social media, solidifying its position as the “#1 social entertainment event of 2023” according to CBS. The buzz surrounding the event was palpable, with 53 million video clips of Grammy Awards ceremony content consumed across CBS and Paramount’s social media platforms by Monday morning.
The live broadcast took place at the Crypto.com Arena in Los Angeles and was streamed on Paramount Plus, attracting a 33% increase in live-streaming ratings from the previous year. The event broke its own record for the largest live-streaming audience in history across CBS and Paramount Plus platforms.
In contrast, the 2023 Golden Globe Awards received a 1.1 rating with 6.3 million viewers, a noticeable decline of 26% and 9% respectively from the previous year’s Golden Globes. The show was broadcasted on NBC and streamed on Peacock. While it generated nearly 11 million digital page and video views across E! News and NBC on social media, the ratings were still vastly lower in comparison to the Grammy Awards. The drastic difference in ratings highlights the dominance of the Grammy Awards in the world of music awards shows.
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