Diddy worked as a talent director at Uptown Records before founding his own record label, Bad Boy Records, in 1993. He has produced and nurtured musicians such as The Notorious B.I.G., Mary J. Blige, and Usher. Diddy recently revealed that he’s not happy with digital streaming providers (DSPs) such as Apple Music and Spotify for trying to stifle his musical output.

On Saturday, a video that appeared to show the Bad Boy executive accusing DSPs of trying to regulate how he and other artists are currently publishing their own music on social media started doing circles on the internet. In the nearly one-minute clip obtained by HipHopDx, which appears to have been taken from Diddy’s Instagram story, the 50-year-old mogul vents his frustrations with the oversight of officials representing DSPs and how they are attempting to interfere with the timing of his releases.

“Yeah we gotta change tone, Check this out, if you work for Apple or Spotify and y’all got these rules and regulations, we gotta drop our music when you want us to drop our music — yo, I drop my music when the fuck I want to drop my music. And y’all gonna have to catch f*ck, it’s all good.”

Diddy continued, alleging that there is more than one person attempting to control him in addition to expressing his disdain for the over-application of data obtained from the artificial intelligence algorithms primarily used to run DSPs. He asserted that, “These people out here trying to control me,” He added, . “They trying to control us, f*ck that. I ain’t being controlled. I’m being f*cking free, I ain’t come all this way to listen to some f*cking algorithm, computer rules — f*ck that.”


“I want to make it totally clear, if you f*ck with my sh*t, play it, If you don’t, it’s all good. You can not stop this. You can not never, ever, ever stop this. No computers, not you not your job, not your media base — you cannot stop the feeling of the frequency never, ever, ever, on God.”

Diddy did not go on to provide any further details in regards to his plans to release new music. However, his recent activity certainly suggests the arrival of new material before the end of the year. After delivering his 16-track BAD BOY CELEBRATES: DIDDY THE ARTIST in June, he joined forces with Kentucky-bred vocalist Bryson Tiller for their “Gotta Move On” single.

Let’s see what else he has in store for us next. To get the latest updates, keep an eye on Thirsty. You can check out his social media rant below.

What’s your opinion on this one? Let us know in the comments!

Shubham Banerjee

Shubham Banerjee is a computer science student with a passion for technology, gadgets and coding. He writes for Thirsty for News, sharing his love for information and learning. In his free time, he enjoys photography, music, and football. Though, he is a fan of Barcelona, but he is disappointed with their recent performance.

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