Oprah Winfrey is best known for her Chicago-based talk show, ‘The Oprah Winfrey Show,’ which was broadcast in national syndication for 25 years, from 1986 to 2011. She was the richest African-American of the twentieth century, the world’s only black billionaire, and the greatest black philanthropist in US history. Now it seems, Oprah Winfrey and Apple TV+ have ended their multiyear content deal.
According to Hollywood Reporter, Oprah Winfrey and Apple TV+ have ended their multiyear content deal, which was announced in 2018. According to sources, Winfrey and Apple TV+ will continue to collaborate on a project-by-project basis. The announcement comes just a few days after the documentary Sidney debuted.
It’s a collaboration between Winfrey and Apple TV+ that focuses on Sidney Poitier’s life. The documentary, directed by Reginald Hudlin, debuted on Netflix on Friday. In addition, the pair will continue to work together on Oprah’s Book Club, which is available on Apple Books and OprahDaily.com.
However, two of Winfrey’s most recent high-profile programs aired on CBS, including exclusive interviews with Prince Harry and Meghan Markle, as well as Adele. When the deal was signed in 2018, sources told the outlet that the pact encompassed film, TV, applications, books, and other content that could be easily distributed on Apple’s all-encompassing platform. The deal was also nonexclusive, allowing Winfrey to continue as chief of Discovery Communications’ cable network OWN.
Winfrey was claimed to have landed at Apple in a competitive situation, with other tech giants, like Netflix and Amazon, reportedly chasing a deal with her as well. According to sources, Apple aggressively pursued Winfrey as part of a larger attempt to attract a wide audience. Apple was looking for major talent to collaborate with at the time in order to show Hollywood that they were serious about their efforts in the content business.
Since then, Apple has won two consecutive Emmys for best comedy series (for Ted Lasso) and has more than proved its commitment to the industry. In addition to the documentary series The Me You Can’t See, a partnership with Prince Harry focusing on mental health, and The Oprah Conversation, a series of discussions with newsmakers, have resulted from Winfrey’s deal with Apple.
What are your thoughts on the sudden termination of this partnership? Let us know in the comments!