Snoop Dogg bought Death Row Records, the legendary record label to which he was signed at the start of his career, this week. In the 1990s, the famed label hosted some of the most well-known rappers on the West Coast, but it had a tumultuous history.

Suge Knight, the label’s co-founder, is now in prison for a 2015 hit-and-run. Snoop’s reclaiming of the label is crucial for its survival. With his Bacc On Death Row project, Snoop released the label’s debut album under his reign, as well as his second album in the last several months.

Following this momentous week, TMZ decided to interview Suge Knight Jr. about Snoop’s decision to take over the label his father helped develop, and he praised the move as a win for the West Coast. It seems like everyone is on the same page. Instead of dwelling on its up-and-down past, Knight Jr. is focused on brighter futures for Death Row.

The West Coast has triumphed. Like everyone else, I’m content. I had a feeling “It’s a victory for the West Coast. I’m happy just like everyone else. I kind of knew beforehand that this was going to happen. This, to me, is like a silent victory because I spoke to all of these executives myself and pitched the ideas for merchandising for rebranding. Now to see it fall in the hands of Snoop, I’m happy it’s coming back to the West Coast.

Hopefully now we can start winning. We lost Nipsey, we lost Kobe, we lost a lot of things. Even after my dad went to jail, we started losing. Hopefully we start winning with the Rams (in the Super Bowl), and start winning now. I’ve seen the comments that think, ‘Suge Knight Jr.’s punching the air,’ but nah we cool. We just gotta do business right and start winning. Hip-hop is like the WWE, it’s the fans that create narratives, it’s what it is. Eazy E and my pops were cool, Snoop and my pops were cool, a lot of people are cool in the industry. People just don’t understand that. I hope people understand we’re not punching the air, we’re working. Hopefully we’re all on the same page.

The legendary west-coast rapper turned mogul keeps making headlines for his ventures into business. The news of this massive deal comes in trail of his upcoming album B.O.D.R, releasing 11 February 2022 from the same label. Check out what Suge Knight Jr. had to say about Snoop in the interview below.

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Tags: Snoop Dogg
Gunjan Nath

In search of simplicity and inner peace, Gunjan is basically a guy soldiering through his paranoia. You could say Art, Witty/Dark Humor, Movies, Anime, Post-rock/Black Metal/Hip-Hop/Shoegaze Music, Football, Creative Writing, Photography, Videography are his forte. A Jack of All Trades and a Master of Many.

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