The Washington Football Team has been without a true identity for a year and a half. The franchise dropped the name “Redskins” after sponsors, government officials, and Native American advocacy groups requested the change. The team has used the generic moniker ever since. It has been a major distraction from the team’s on-field performance.
The Football Team has had a difficult time coming up with a suitable branding strategy. Fans submitted over 40,000 suggestions. Focus groups were held. A shortlist of options was finalized. The process was lengthy as ownership tried to consider a decision with such a huge impact. The entire rebranding process was interrupted at one point by a sexual assault scandal. Team president Jason Wright described the painful process that necessitated the switch.
“We recognize that not everyone is in favor of this change. And even the Native American community offers a range of opinions about both our past and path forward. But in these moments, it is important to prioritize the views of those who have been hurt by our historical use of Native American language, iconography and imagery.”
Washington released a video on social media today announcing that the new name and logo will be unveiled on February 2, 2022. The long journey to building a new brand is finally over. Football Team fans will once again be able to proudly represent their favorite club.
According to The Washington Post, the front office had the search for a new name down to just three candiates in August. The only news since then came in the form of fan speculation. That speculation will soon come to an end as the franchise prepares for the big announcement.
The fans who were happy with the name Washington Football Team will surely be disappointed by the news. Many believed they should stick with it. We will know exactly what we can call the team on February 2nd.
What do you think the new name will be for the Washington Football Team? Let us know in the comments!