Jack Harlow has partnered up with KFC for a year long partnership with the aim of targeting a younger group of audiences. The rapper is set to be involved in brand campaigns, social media activations, menu item launches and exclusive experiences.

The 23-year old rapper is said to be a new dawn in the iconic fried chicken brand’s history which will “full of surprises for fans over the course of the next year.” Harlow says growing up he always dreamed of being the biggest artist to come from Kentucky.

Following the recent tornadoes which ravaged Kentucky leaving 74 dead, Jack, KFC and it’s parent company Yum! have joined hands and pitched in $250,000 in relief efforts by the American Red Cross. Harlow says the deal couldn’t have come at a better time as the state needs “our help more than ever in the wake of this past weekend’s devastating tornadoes.”

Jack is returning to Kentucky in December for his No Place Like Home Tour, he will be performing live at five venues across Louisville. Outside the venue of the first show on Dec. 14, fans will have the chance to buy a custom KFC chicken sandwich with Jack Harlow packaging from a food truck.

In October, Jack aligned with KFC for donations to Louisville organizations MPED, The center for Women & Families, Grace James Academy, The Louisville Urban League and Metro United Way. At the time Jack said, “Louisville is more than just an area code to me, it means everything to me.”

You can check out a video from Jack Harlow below.

Shubham Banerjee

Shubham is a computer science student. His love for technology, gadgets and coding pushed him to pursue a career in this field. Seeing his friends working for thirsty inspired him to write stuff. He loves information , reads about anything and everything and thirsty provided him a way to share this passion for being informed with the world in a mutually beneficial manner His personal interests include photography , exploring all kinds of music and football. Being disappointed with Barcelona's performance in Europe is the only constant in his life.

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