Ahead the release of Snoop Dogg‘s latest album, Algorithm, he sat for an interview with Gillie Da Kid and Wallo’s ,Million Dollaz Worth Of Game podcast. Snoop shared details about his illustrious career in music which made him an icon in Hip-Hop.
In the interview with Gillie, the conversation steered towards Snoop’s former record label, Death Row Records. Snoop shared he built Death Row from the ground up and claimed “all of Death Row should be in my hands”. He believes that there is nobody else more qualified to operate such an iconic imprint.
After the release of Algorithm, Snoop sat with GQ and talked on the subject of Death Row Records and his efforts to gain control over the record label. The West Coast legend said,
“I went looking for this job because I wanted to be the CEO of Death Row Records and basically take over the merchandise and rerelease their music, do documentaries, and possibly do my life story,” he told Wilson. “But then eOne Music [which owned Death Row Music until April 2021] didn’t want to give me action at it. So then I asked could I buy it? And they acted like they didn’t want to sell it. Then they sold it.”
After eOne Music sold Death Row Records to the Blackstone Group, Snoop said he was hurt and decided to focus his attention elsewhere. He decided to join Def Jam. He said “It was all that s*** I was going to…then I flipped it, like ,’Def Jam bigger and better than Death Row any muthaf**** way’.So I called LL Cool J” ‘LL ,what’s happening with your life story?'”.
Since joining Def Jam in June, the 50-year old rapper has dropped his 19th studio album and played a critical role in signing Benny the Butcher to the record label. With Surge Knight in jail, Snoop seems like the first choice to lead the current iteration of Death Row Records.