Aaron Rodgers has already lost at least one endorsement deal in the midst of his anti-vaccination controversy. So far, he has been able to keep his most high-profile sponsorship deal. Today, State Farm issued their thoughts on the matter.
In the statement issued to USA Today Sports on Monday morning, the company expressed an understanding for those who disagree with his anti-vaccination stance. They also said that they respect his personal choice despite his differing views.
“Aaron Rodgers has been a great ambassador for our company for much of the past decade. We don’t support some of the statements that he has made, but we respect his right to have his own personal point of view. We recognize our customers, employees, agents and brand ambassadors come from all walks of life, with differing viewpoints on many issues. Our mission at State Farm is to support safer, stronger communities. To that end, we encourage vaccinations, but respect everyone’s right to make a choice based on their personal circumstances.”
Despite not outright pulling Rodgers’ deal, State Farm has backed off from advertisements featuring the embattled Green Bay Packers quarterback. Only 1.5% of State Farm ads that aired on NFL broadcasts contained Rodgers. That’s down from 25% in the previous two weeks.
Rodgers has been accused of lying to the league and the public about his COVID-19 vaccination status. He has since blamed woke mobs and cancel culture for the outrage over his behavior. Rodgers says it’s a matter of personal choice and that he’s allergic to ingredients in two of the three available vaccines.
It’s an interesting stand by State Farm. They’re going to try and ride out the storm and hope Rodgers comes out clean on the other side. Given the public’s overwhelming rejection of Rodgers since the news broke, it may wind up being a public relations nightmare for the company. Fans on social media mocked the insurance giant for their statement shortly after it was released.
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