After WHP Global, a company that manages other brands, acquired Toys ‘R’ Us, which was announced on Monday, it seems like the toy brand that filed for Chapter 11 in September 2017 is ready to re-emerge once again.

As WHP acquired Toys ‘R’ Us, they also acquired Babies ‘R’ Us as well as the Geoffrey the Giraffe brands. The chairman & the Chief Executive Officer of WHP Global ,Yehuda Shmidman, told CNBC that Toys ‘R’ Us is ready to return with full force.

We’re in the brand business, and Toys R Us is the single most credible, trusted and beloved toy brand in the world. We’re coming off a year where toys are just on fire. … And for Toys R Us, the U.S. is really a blank canvas.

Shmidman also took the Vice Chair at Tru Kids, which bought most of the intellectual property and brands from Toys ‘R’ Us. After the declared bankruptcy and liquidation of Toys ‘R’ Us, all of their stores were closed shut in the UK as well as the U.S.

After two stores were opened up in U.S. last year, they couldn’t get any traffic, which was likely caused by the COVID-19 pandemic, and they had to close down as well. They had Target-powered website that redirects to Amazon so that the company also keeps a steady profit through e-commerce. Now that the economy has started to recover, it is high time for Toys ‘R’ Us to return.

Nitish Vashishtha

Nitish Vashishtha is a freelance writer/news correspondent from India. He’s written content for companies like ScoopWhoop and Sportskeeda. He’s been writing about pop-culture, current affairs and pro-wrestling since 2017. While pursuing Master's in Mass Communication with a special interest in Advertising, his key areas of creativity lie in designing, content creation and creative storytelling as well as fictional writing. In his free time, he likes to create new riffs on his guitar, learning about whatever piques his interest, reading books ranging from philosophy to speculative sci-fi and enjoys watching anything HBO (Succession FTW).

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