UFC Big Boss Dana White ain’t buying into the hype surrounding influencer boxing events, and he’s spilling the tea on why he thinks those reported numbers are straight-up bogus!

The seasoned pay-per-view pro ain’t mincing words, questioning the reported success of recent influencer showdowns like the Misfits card, where we saw KSI throwing down with Tommy Fury and Logan Paul taking on Dillon Danis, all supposedly racking up a whopping 1.3 million PPV buys. But Dana, with his extensive PPV know-how, ain’t having it!

“I haven’t heard about anybody selling a lot of pay-per-views lately,” Dana spilled the tea on The Full Send podcast. “Let me tell you how hard it is to sell 1.3 million pay-per-view buys, and if you did sell 1.3 million — if you sold 700,000 pay-per-view buys — they’d be putting on fights ten times a year. When you hear those kinds of numbers fly around the pay-per-view world, they’re lying motherf******. Don’t ever believe that s***.”

Dana ain’t just spewing shade; he’s dropping some truth bombs! He thinks if these influencer boxing cards were really pulling in those huge numbers, everyone in the fight game would be jumping on the bandwagon.


“You know how much money that is if they cut a deal and did 1.3 million pay-per-view buys?” Dana ain’t holding back. “Anybody who’s been on any of these f****** horrible boxing shows, and I like Logan [Paul] and some of these guys that are involved in this s***, if you come out and you say you did 1.3 million pay-per-view buys on your event, you’re lying through your f****** teeth. Lying through your teeth. The amount of money you’d f****** make, they’d be doing pay-per-views all the f******* time. Let me tell you what, every pay-per-view distributor out there would want them, and Showtime wouldn’t have gone out of business.”

Dana may acknowledge the buzz around these influencer fights, but he’s got zero interest in watching YouTubers with minimal boxing skills duke it out in the ring. He’s all about the highlights, ’cause according to him, the production sucks, the fights suck, and it’s all just s***** boxing!

“It’s much cheaper and a much better experience [just to watch the highlights],” Dana ain’t holding back. “The production sucks. The f****** fights end up sucking. It’s s***** boxing is what it is. I’m not trying to [put them down], I don’t care what these guys do. These are just facts. To say that they’re doing any numbers, all these different people have tried to invest in this s***, and they tried to raise money and do all this other bulls***, people would be fighting over them and throwing f****** truckloads of money at them if they did anywhere near a million buys. None of those f****** guys are doing a million buys.”

Dana White, always keeping it real and never afraid to call out the fakes and the hype.

What are your thoughts on Dana White’s skepticism regarding the reported success of influencer boxing events like the recent Misfits card? Do you believe the reported pay-per-view buy numbers are accurate, or do you agree with White’s viewpoint?

Steve Carrier

Steve is the Founder of Thirsty for News and Ringside News. He has been writing about various topics dating back to 1997. He first got into website development at the time and has been focused on bringing his readers the best professional wrestling news at it's highest quality.

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