Kanye West is currently facing a large-scale boycott. After making anti-Semitic statements, comments about race, and the death of George Floyd, many companies have severed ties with him. After Adidas announced that they’re ending their partnership with Yeezy, he apparently tried to do a little cold marketing.

Ye showed up at the Skechers headquarters without any scheduled appointments or announcements. TMZ reports that the rapper wanted to speak with Skechers’ executives. Seeing as his options are pretty slim at this moment, his efforts do make sense.

West and his team went to one of Skecher’s L.A. corporate headquarters. The meeting wasn’t fruitful at all, as a Skecher rep told TMZ that they were escorted away from the building after a small interaction with two Skecher executives.

[Kanye] arrived unannounced and without invitation at one of Skechers’ corporate offices in Los Angeles. Considering Ye was engaged in unauthorized filming, two Skechers executives escorted him and his party from the building after a brief conversation.

The rapper and designer made a poor decision, as a Jewish family is behind the company. Robert Goldberg founded the company back in 1992, and his son Michael holds the helm.

Adidas, similar to many other brands and companies, is no longer working with Kanye. The company could still continue to sell Yeezys without West’s logo, as they still retain the rights to the designs. It’s unclear what will the rapper do next, though it’s impossible for him to evade deadweight loss.

What’s your take on this story? Sound off in the comments!

Tags: Kanye West
Nitish Vashishtha

Nitish Vashishtha is a freelance writer/news correspondent from India. He’s written content for companies like ScoopWhoop and Sportskeeda. He’s been writing about pop-culture, current affairs and pro-wrestling since 2017. While pursuing Master's in Mass Communication with a special interest in Advertising, his key areas of creativity lie in designing, content creation and creative storytelling as well as fictional writing. In his free time, he likes to create new riffs on his guitar, learning about whatever piques his interest, reading books ranging from philosophy to speculative sci-fi and enjoys watching anything HBO (Succession FTW).

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