Kanye West is certainly one of the biggest names in the world of hip-hop, but he is also a true genius when it comes to business as well. His accolades simply speak for themselves.
The ‘Donda’ rapper previously called out GAP for holding a meeting without him. He then accused GAP of copying his designs and took shots at the retail giant for other reasons and then made some fire memes on the whole ordeal.
This ultimately led to Kanye West severing ties with GAP, ending their partnership for good. He also cut ties with the Universal Music group. As revealed by TMZ, West wore a “White Lives Matter” shirt at his Yeezy fashion show.
He was on hand Monday in Paris for a showcasing of his Season 9 collection, and during the show, he could be seen wearing a black T with a very clear “White Lives Matter” message on the back. The lettering is bold and in white without context.
Kanye described the new collection as something you can “pull on and pull over,” as he dubbed it the future of clothing. We will have to wait and see how successful his new lineup will be.