Kanye West is well-known for calling out people on Instagram and then deleting his posts. He went after a number of people, including Adidas’ vice president and general manager Daniel Cherry and Pete Davidson. Kanye has finally decided to end his partnership with GAP.
The Wall Street Journal reports, that Kanye West has ended his partnership with Gap, alleging the company deceived him with empty promises. Ye’s attorneys sent a letter to the struggling retail company, which the outlet obtained, claiming that Gap violated their deal by not releasing his clothing as promised. They also accused the company of failing to build store outlets specifically designed to promote Kanye’s merch.
Kanye has been ranting on social media for weeks, saying that Gap has shut him out of meetings, the creative process, and promotion. Last month, he issued an ultimatum to Gap executives, stating, “You have to really give me the position to be Ye and let me do what I’m thinking, or I have to do the thinking somewhere else.”
The remaining Kanye inventory will apparently be sold at Gap, but that’s all. Kanye is also at odds with Adidas, accusing the company of copying his designs and violating their deal in various ways. Ye has firmly indicated that he may abandon all of his partnerships and create his own retail stores.
At the very least, Kanye did not end the partnership over social media. Let’s see if he ever starts his own retail store. To get the latest updates, keep an eye on Thirsty.
What are your thoughts on Kanye’s decision? Let us know in the comments!