Recent reports said Bruce Willis signed over the rights to use his likeness to create a digital twin, as he had stepped away from his career due to his aphasia diagnosis. It is unclear where exactly this rumor first emerged, Willis had previously appeared in a commercial for a Russian phone service MegaFon where his face was digitally imposed over another actor.
At the time, Willis expressed excitement about the technology providing an “opportunity to go back in time,”. Now, he may not be as keen to rely on it as reports suggested.
Representatives for Willis reached out to Yahoo Entertainment to dismiss reports that Bruce Willis sold his deepfake likeness rights as false. They stated that the actor has no official agreement or partnership with Deepcake, a US firm that specializes in creating deepfakes with technology that allows for celebrities to appear in films and advertisements without ever having to step on set.
A representative from the company also confirmed that while they had previously worked with Willis, the rights to use his image belong solely to him.
Earlier this year, the Willis family announced his retirement due to an aphasia diagnosis. That is a condition that affects the brain’s ability to process language comprehension, something that has made his ability to perform difficult in recent years.
Willis’ decision to retire from acting comes after a career spanning decades, a testament to his dedication to filmmaking. This decision did not come easily for the actor, his family expressed that Willis’ career meant so much to him.
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