Nicki Minaj is a diverse artist who has dabbled in a variety of sectors, including snacking. Nicki’s rap snack is popular among her followers, but the launch was not well received by a few. Recently, Mattel has sued Rap Snacks for infringement on Nicki Minaj’s “Barbie-Que Honey Truffle” chips.
Nicki Minaj has maintained the Barbie style throughout her career and even has a fan base known as “Barbz,” but Mattel did not appreciate that. Barbie is an industry icon, whether children play with the doll as a toy or adults buy items with the trademark pink insignia.
Throughout her career, Minaj has embraced the Barbie brand, typically dressed in pink or wearing “Barbie” chains, but Mattel had had enough when Rap Snacks called the rapper’s chips “Barbie-Que Honey Truffle.” According to Reuters, Mattel has filed a lawsuit against Rap Snacks Inc, accusing them of infringing on their trademark rights.
Mattel is attempting to halt further sales of Minaj’s potato chips and is seeking monetary damages. It is unclear whether they have asked for an exact sum at this time, although it has been reported that they included sales earnings in their claim.
The famous toy company claimed that by using the term “Barbie” in the name of the chips, there was “consumer confusion and a misleading link” with their brand because they also offer “Barbie” snacks. Minaj was not mentioned in the complaint, it was stated.
“The association is so evident that upon seeing the packaging, representatives for Defendant’s celebrity partner queried whether Rap Snacks had obtained permission from Mattel. Indeed, Rap Snacks never requested or received any such permission.”
Nicki Minaj has not yet responded to the claim. Let’s see how she reacts to this. However, the hearing will be done soon in court. Stay tuned to Thirsty for further updates.
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