When the DCEU was launched in 2013 with Man of Steel by WarnerBros, there was optimism that the film would launch a juggernaut franchise, similar to Marvel Studios over at Disney. However, the results have been mixed, leading to a hard reboot behind the scenes.
Warner Bros. Discovery had a Q2 Earnings Call on Thursday and CEO David Zaslav revealed that “DC is at the top of the list” of its plans moving forward. The plan is to attempt to mirror Marvel Studios’ corporate methods., ala, the creative team to plan out the next ten years of DC will likely come with the appointment of a Kevin Feige-like leader to oversee it all.
“As we look at the opportunities that we have broadly, DC is at the top of the list for us. You look at Batman, Superman, Wonder Woman, and Aquaman, these are brands that are known everywhere in the world and the ability to drive those all over the world with great stories is a big opportunity for us. We have done a reset. We’ve restructured the business where we’re going to focus. There will be a team with a ten-year plan focusing just on DC. It’s very similar to the structure that Alan Horn and Bob Iger put together very effectively with Kevin Feige at Disney.”
Zaslav has goals to “focus on quality” for projects, only being released when they are completely ready. That has been an issue for Warner Bros regarding the DC brand for many years.
“We think that we can build a long-term, much stronger, sustainable growth business out of DC. And as part of that we’re going to focus on quality, we’re not going to release any film before it’s ready. We’re not going to release a film to make a quarter, the focus is going to be ‘how do we make these films in general as good as possible?’ But DC is something we think we could make better, and we’re focusing on it now.”
Warner Bros. Discovery looks for the potential for the DC brand to compete with Marvel in the coming years. The new management knows that the biggest faces such as Batman, Superman, and Wonder Woman deserve more spotlight. The promise of having done a “reset” is certainly an interesting one.
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