The Weeknd has become one of music’s most bankable stars. Fans love his intensity combined with slick 80s grooves. The record-setting artist sells a ton of albums and brings huge name recognition to whatever label he is working with.
For ten years, that label has been Universal Music Group’s Republic Records. Not intent on losing one of their biggest stars, Universal has hugely extended The Weeknd’s deal. Billboard reported on the gargantuan agreement.
The new agreement means The Weeknd’s entire catalog will stay under the Universal umbrella. The long-term deal means the relationship will continue to grow. So far, it has worked out for both parties. UMG chairman & CEO Lucian Grainge expressed his excitement.
“Over the past decade, we have been honored to work so closely with Abel who has quickly become one of music’s most creative and important artists—a once-in-a-generation talent. With Sal and the XO team as our incredible partners, we’ve developed a deep trust and respect that has enabled us to successfully execute Abel’s brilliant vision.
I am delighted that we are now able to expand this special relationship, welcome this world-class songwriter to UMPG, and evolve this creative partnership to new and exciting levels.”
The multiple Grammy Award-winner recently had some fun performing and hanging out at Coachella. He was a last-minute addition after Kanye West was pulled from the festival. It is a lot easier to deal with that kind of stress when you know you are going to be taken care of for a long time.
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