Fashion Nova never wastes an opportunity to capitalize on hot current events. The controversial retailer was quick on the draw after Will Smith slapped Chris Rock over a joke he made about his wife at this weekend’s Oscars. The text alert immediately got social media buzzing.

Subscribers to Fashion Nova’s marketing texts received an alert yesterday that the company was offering to “slap” 40% discounts over their entire site. The company was recently fined over $4 million for deleting negative user reviews online. The latest marketing effort came as no surprise to customers.

“Fashionnova is so sick they are not seen the pearly gates pleaseeeeee lmaoooooo”

““We finna slap these prices down like will did Chris. Save an additional 50% off your order with code SLAP at check out””


“I swear EVERYBODY at Fashion Nova is going to hell. Lol.”

“I knew fashion nova was gonna do this”

It speaks volumes about the reputation of Fashion Nova that fans were able to predict such a sale. The marketing team is taking a ‘Nothing ventured, nothing gained” approach. They don’t seem to be nearly as upset about the whole thing as Will Smith was. Instead, they’re simply cashing in.

What do you think of this story? Let us know in the comments!

Michael Perry

Michael Perry is a news contributor for Ringside News and Thirsty for News. Michael has an M.A. in Communication Technology from Point Park University in his hometown of Pittsburgh, PA.

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