Justin Bieber is one of music’s most ubiquitous celebrities. Biebsbs is everywhere these days. Last weekend, he partied it up at the Super Bowl with tons of other major celebrities. Bieber is widely known as a hugely valuable name.

Bieber recently partnered up with Canadian coffee chain Tim Hortons. The partnership offered a new clothing line. Bieber was also allowed to help craft some signature menu items.

TMZ has reported that the partnership saved Tim Hortons. Sales at the chain dropped 11% in 2020 due to the global COVID-19 pandemic. Justin Bieber stepped in for the partnership. Since then, sales have risen by a dramatic 10.3% Tim Hortons president Jose Cil gave credit to Bieber for helping turn things around.

“I’m a Belieber!”


A line of doughnut holes called Timbiebs largely lead the company’s turnaround. Bieber’s popularity drew in a younger audience who normally wouldn’t frequent a coffee shop. The tasty treats turned out to be a major hit.

Justin Bieber was a life saver for Tim Hortons. A lot of other fast food joints have been jumping on the celebrity meal bandwagon. McDonald’s recently had deals involving BTS, Saweetie, Mariah Carey, and J Balvin. None of those had the company-reviving effect of Justin Bieber.

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Michael Perry

Michael Perry is a news contributor for Ringside News and Thirsty for News. Michael has an M.A. in Communication Technology from Point Park University in his hometown of Pittsburgh, PA.

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