NASCAR has spent years trying to reach mainstream audiences. The sport of stock car racing originated during the Prohibition era in the United States. Moonshiners and rum runners would race to deliver their elicit goods. Its roots lie in rural America and that can come with certain political leanings as well. One recent controversial car is a no-go with NASCAR.
Those fans who have stuck with the sport over the years have frequently been stereotyped as rednecks. NASCAR wants to bring in a more diverse audience and shed the prejudice. Sometimes, the two sides don’t mesh well.
NASCAR driver Brandon Brown and his Brandonbilt Motorsports team recently accepted a sponsorship to promote the “LGB Coin.” The cryptocurrency takes its name from the phrase, “Let’s go Brandon,” which has been used as code for “F Joe Biden” by supporters of former President Donald Trump.
The sponsorship deal and the “Let’s Go Brandon” car have now been nixed, according to TMZ Sports. The decision hasn’t been received well by the Brandonbilt team. Many fans of the sport who have adopted the catchphrase will also take umbrage with the decision.
The situation presents a conundrum for NASCAR. The bulk of the fanbase is still made up of rural Americans. Nearly 40% of the organization’s fans come from the deep red south. Those folks will see the decision as an affront to their freedom of expression.
Stock car racing has always been a uniquely American sport. The decision to ban the LGB Coin-sponsored car was bound to upset a significant chunk of the fan base. If they want to expand the sport, NASCAR may have to leave some of their old-school fans behind.
Do you think Brandon Brown should be able to drive his “Let’s Go Brandon” car? Let us know in the comments!