Harry Styles‘ brightly colored JW Anderson sweater that went viral is back… In NFT form. Styles wore the sweater for his performance on “The Today Show” back in January. Now, an NFT auction company has partnered with the designer to make the sweater available digitally.

The real-life sweater can be purchased for about $2,000. Page Six reports that NFT startup Xydrobe is handling the non-fungible token. The company aims to offer “hyper-realistic digital collectibles of internationally renowned designs across fashion and luxury goods.”

One of the company’s founders, Nell Lloyd-Malcom, talked about the process. It took several pitches and everything needed to be perfect. They continually had to reassure the designer that it would be as high-quality as the real thing.

“We presented this project to JW Anderson every single week, and ensured that every little stitch was as it is [on the original].”


Xydrobe plans to offer the lucky person who purchases the NFT the ability to be seen in the sweater. They will somehow offer a digital photo of the winning bidder “wearing” the cardigan. They could also just save the file to their desktop and play around on Photoshop.

Harry Styles’ sweater is not the first famous article of clothing to be sold as an NFT. Tina Turner’s Versace dress will be sold at auction in Miami. Lil Nas X, Martha Stewart, and Emily Tatajkowski, Lil Baby, and others also offer digital products.

How much would you pay for an NFT of clothing? Let us know in the comments!

Michael Perry

Michael Perry is a news contributor for Ringside News and Thirsty for News. Michael has an M.A. in Communication Technology from Point Park University in his hometown of Pittsburgh, PA.

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