Justin Bieber is one of the most successful pop singers in the music industry right now. He certainly loves performing for his fans and certainly enjoys being around them. However, sometimes it can become too much for even him.

The Canadian pop sensation has a deep love for cannabis and gets it from California. Now it seems Bieber is on a mission to make sure cannabis is no longer looked down upon.

According to Rolling Stone, Justin Bieber has launched his own line of cannabis products through a partnership with weed company Palms, making him the latest music industry fixture to capitalize on the cannabis industry.

With Palms, Bieber has launched a pre-rolled joint line called Peaches, which is the same name as one of his hit songs. It was said that  a portion of every purchase from the Peaches line will go to Veterans Walk and Talk, an advocacy group for veterans for the use of cannabis and psychedelics.

Proceeds will also go to Last Prisoner Project, a nonprofit dedicated to cannabis criminal justice that helps people and their families impacted by marijuana convictions.

“I’m a fan of Palms and what they are doing by making cannabis approachable and helping to destigmatize it — especially for the many people who find it helpful for their mental health,” Bieber said in a statement. “I wanted to make sure that I was doing something with them that felt genuine and Peaches felt like a good place to start.”

We will have to wait and see how successful Justin Bieber’s new business venture will be as it is for a good cause.

What’s your take on this story? Sound off in the comments!

Subhojeet Mukherjee

Subhojeet has been a massive fan of professional wrestling for over 22 years, since the early days of the Monday Night Wars. Aside from wrestling, he also is into TV shows, movies, Anime, novels and a lot of music.

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