Cardi B knows how to generate attention and revenue. Those two things are incredibly valuable for anyone maintaining a brand. Now she is apparently close to expanding that empire into beauty products.
The WAP rapper’s branding is very important to her and she will apparently keep that centerstage with her new beauty line. According to TMZ, Cardi B’s company “Washpoppin Inc” filed legal documents to lock down “Bardi Beauty.”
It seems that “Bardi Beauty” could be the perfect name for a line of beauty products and that is exactly the case. The trademark is aimed at Cardi B releasing a line of cosmetics, fragrances, haircare, skincare, nail polish, and nail enamel.
Those documents include Cardi B’s signature, and her real one at that. The rapper signed those docs as Belcalis Almanzar. She is acting CEO of her Washpoppin Inc company.
Cardi B obviously saw that Kim Kardashian made a killing and is now a billionaire (allegedly) off of her KKW line of beauty products. We’ll have to see how much dough Cardi B can rack in.