Millions of Fans Expected to Flock to Eminem’s Fortnite Concert

Virtual concerts have taken the music world by storm, offering a unique way for artists to connect with their fans in the digital age. While they may not replicate the up-close and personal experience of live shows, they have the remarkable ability to reach an audience that would be unimaginable in any physical venue.

The history of virtual concerts may be short, but it’s already proven its worth in terms of both viewership and profits. These digital spectacles have found success not only in ticket sales but also in the lucrative world of merchandise.

One shining example of this success story is Fortnite, a free-to-play game that hosts in-game events. Among the various music events held in the Fortnite universe, three stand out:

• Marshmello’s Breakthrough (2019): DJ Marshmello kicked things off with a bang in 2019. Over 10.7 million people attended his virtual concert on its first day. Although the sales profit from merchandise wasn’t publicly disclosed, what was evident was the staggering 20,000% increase in his music streams following the event.
• Travis Scott’s “Astronomical” Extravaganza (2020): Travis Scott took the virtual stage in a big way in April 2020. His visually stunning show featured mind-bending effects that transported viewers to outer space, underwater, and even atop plants. The timing couldn’t have been better, as the pandemic pushed attendance to new heights, with over 12.3 million concurrent viewers and 27 million unique viewers. The concert took place five times over three days, amassing a whopping 45.8 million views. Forbes estimated that Travis Scott raked in over $20 million from this nine-minute-long event, with his streaming catalog seeing a 136% surge the following day.
• Ariana Grande’s Multi-Dimensional Performance (2021): Ariana Grande’s Fortnite event in August 2021 took things up a notch. The show incorporated elements of the game, with players battling enemies before the concert even began. Grande’s performance, featuring multiple ever-changing settings, drew in 27 million viewers and aired five times, reportedly amassing 78 million views. Though Epic Games didn’t release official figures, Forbes estimated that Ariana’s earnings from the event significantly surpassed Travis Scott’s $20 million, given her massive fanbase and streaming numbers.

Now, the big question on everyone’s minds is what to expect from Eminem’s upcoming Fortnite concert on December 2. Forbes’ estimations are based on Eminem’s impressive fanbase and streaming figures, and they’re certainly something to behold. While Travis Scott may have been a force to reckon with, Eminem’s numbers rival those of Ariana Grande, with billions of streams to his name. Although Ariana has a younger and larger Spotify following, many of Eminem’s fans are jumping on the Fortnite bandwagon to witness his unique descent into the game’s universe.

So, while it’s uncertain whether we’ll see over 27 million Eminem fans in virtual attendance, it’s safe to assume the audience will be sizable, likely surpassing 12 million. Will you be part of this virtual crowd on December 2? Eminem’s Fortnite concert is shaping up to be a digital spectacle for the ages, and you won’t want to miss it!