Snoop Dogg is a legend in the hip-hop world and is considered a collective “Uncle” by many in the industry. It merely shows just loved and respected Snoop Dogg is. His music catalog is priceless for many and now it seems he signed a new deal to release his new albums and Deathrow catalog.
Snoop Dogg and former Apple executive Larry Jackson have joined forces to launch new solo albums and make Death Row Records’ famous catalog available to a wider audience.
Jackson, previously known as Apple Music’s Global Creative Director and recognized by Kanye West and Drake, recently established a new music company called gamma. This company is set to revolutionize the music industry and has already formed partnerships with various other prominent figures.
According to Billboard, the company has $1 billion in capital and high-powered backers such as Apple, A24 and Todd Boehly’s Eldridge. In fact, the company looks to revolutionize the music industry in a big way.
”It is a one-stop-shop media company that creates, distributes, and markets content, from music to podcasts to films, offering resources and guidance to artists who want to build their brands and expand beyond music.”
Among the initial slate of projects announced, are two upcoming albums from Snoop Dogg and the distribution of Death Row’s catalog, which includes iconic albums such as Snoop’s Doggystyle, Dr. Dre’s The Chronic, and 2Pac’s All Eyez On Me.
Last month, gamma was responsible for the release of Death Row’s catalog on TikTok, a move that occurred about a year after Snoop took over ownership of the label. He had previously removed some of its music from streaming services due to dissatisfaction with artist payments.
Billboard further reports that the agreement between Snoop and gamma is a long-term partnership, and once they have collaborated to enhance the value of the intellectual property, the rights will revert back to the 51-year-old rapper.
Snoop Dogg recently shared with Bloomberg his thoughts on the joint venture with gamma, stating that “it made sense for two Black men to come together to change the face of the industry.” He further explained that he did not wish to partner with a conventional company because they hold too much respect and fear for him, which could hinder their willingness to share ideas.
“I didn’t want to partner with a regular company because they respect me and fear me so much, they wouldn’t wanna give me ideas.”
It has been suggested that Missionary, a collaborative album with Dr. Dre, could be one of Snoop Dogg’s upcoming releases. This highly anticipated project is rumored to be a spiritual successor to his 1993 debut album, Doggystyle, which will celebrate its 30th anniversary this November. In fact, Snoop Dogg and Dr. Dre met last year in order to produce the album. We’ll have to see when the album will release, as fans are very excited for it.