The Lord of the Rings film series is widely considered to be one of the greatest and most impactful film series ever made. Warner Bros. Discovery is now taking it to a whole different level and is set to become the first major studio to sell an NFT bundle for a movie. The Lord of the Rings: The Fellowship of the Ring is set to be released tomorrow.

WBD has collaborated with Web3 outfit Eluvio to develop the NFTs. It’s a world first that might set a trend. Each NFT includes a 4K copy of Peter Jackson’s debut Lord of the Rings film from 2001, as well as behind-the-scenes footage.

There are several stills and exclusive assets inspired by the film. Eluvio is hosting the NFTs via its Ethereum-compatible blockchain, and the tokens will be available tomorrow on a website. “The core digital assets themselves, not just the token, are on the blockchain,” Eluvio CEO Michelle Munson told Decrypt.

They’re both owned and attested to and all of the streaming that you’ll see with the film is authorized and distributed from blockchain.


The announcement comes a day after Lord of the Rings IP broker Thomas Dey took a Mipcom Cannes audience inside Embracer Group’s mega-deal for the franchise’s IP, which was completed a few weeks ago. Dey believes Lord of the Rings has the potential to become as big a franchise as Marvel or Star Wars, and Embracer has great plans, particularly in the gaming sphere.

The last episode of Amazon Prime Video’s Lord of the Rings TV series, the most expensive of all time, aired last week. Let’s see how Fans respond to the drop tomorrow. To get the latest updates, keep an eye on Thirsty.

Are you looking forward to tomorrow’s NFT drop? Let us know in the comments!

Shivangini Rawat

Shivangini is a law student with a passion for writing and music. She writes for Thirstyfornews and enjoys cooking, baking, and playing various instruments. In her free time, she watches movies, TV shows, and anime, with a love for bands like Alcest and Scorpions.

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