Bruce Willis Sells Right For Deepfake Twin Of Himself To Be Used In Films

Bruce Willis remains one of the most popular actors in all of Hollywood, who made a name for himself in films such as the Die Hard franchise. Bruce Willis quit acting after being diagnosed with aphasia earlier this year. His retirement disappointed a lof of fans. However, it appears Bruce has found a way to return to the big screen.

The two-time Emmy winner can still appear in movies after selling his image rights to Deepcake, a Delaware-based company founded by Ukrainian-born CEO Maria Chmir, last year before his aphasia diagnosis. Engineers at the AI-powered content optimization web platform created a ultra-realistic ‘digital twin’ of the actor, who is 67, by putting images of his face into their network.

The Die Hard veteran’s family announced in March that he was quitting acting because of the ailment, a neuro-cognitive disorder that impairs the sufferer’s capacity for language comprehension and speech. In August 2021, Bruce’s twin made his debut by having his face ‘grafted’ on to understudy Konstantin Solovyov for a commercial for Russian telecoms giant MegaFon.

Engineers may now replicate Willis in projects in just “three to five days,” but his estate still needs to approve the final product. Bruce said in a statement on their website, “I liked the precision with which my character turned out. It’s a mini-movie in my usual action-comedy genre.”

“For me, it is a great opportunity to go back in time. With the advent of modern technology, even when I was on another continent, I was able to communicate, work and participate in the filming. It’s a very new and interesting experience, and I thank our entire team.”

Star Wars producers use deepfake technology for all of their cast members and celebs like Arnold Schwarzenegger, Jim Carrey, and Michelle Pfeiffer reportedly have digital copies. Meanwhile, Bruce, who’s amassed over $9.4B worldwide for his films, has three more action thrillers in the can that he shot last year before his aphasia diagnosis and subsequent retirement.

Willis next plays veteran Detective James Knight in Edward Drake’s LA-set action thriller Detective Knight: Rogue, which will hit US theaters on October 21. Fans are certainly excited for his next flick. Stay tuned to Thirsty for further updates.

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