Kourtney Kardashian and Travis Barker’s relationship continues to generate headlines for many reasons. They recently got married at an elaborate wedding in Italy. However, Dolce & Gabbana was the big winner at their spectacular wedding.
The pair spent time on the designers’ yacht, exchanged “I dos” at the Dolce & Gabbana-owned Villa Olivetta, and ferried guests to and fro in boats upholstered in the fashion house’s iconic designs at their Portofino wedding last weekend. Throughout the weekend, Dolce & Gabbana dressed not only the bride and groom, but also the whole Kardashian-Jenner family, including matching bridesmaid and ring bearer looks for Kourtney and Travis’ children, as well as archival designs for sisters Kim, Khloé, Kylie, and Kendall and matriarch Kris.
While the brand quickly denied claims that it was sponsoring the event, a Dolce & Gabbana representative told Page Six Style that “the designers were happy to host this very special occasion.” According to brand performance agency Launchmetrics, the wedding has already earned the brand $25.4 million in media impact value, accounting for more than half of the total $47 million raised so far.
“Media impact value is how we assign a monetary value to brand performance. It calculates the value of every post, every interaction, every article,” Launchmetrics CMO Alison Bringé tells PageSix, noting that because Kravis’ wedding is only a few days old, these numbers are “very preliminary” and will continue to increase over the week.
“It’s a crazy amount of media impact value for the first 24 [or so] hours,” she adds, comparing it to Priyanka Chopra and Nick Jonas’ 2018 Indian wedding, which stretched multiple days and involved an unending number of costume changes.
Of course, the Kardashian-Jenners’ massive social media presence is responsible for most of their influence; the family has more than 1.2 billion Instagram followers combined. When you consider the deluge of press that follows any Kardashian social media post or public appearance, it’s easy to see why the Kardashians are so appealing to fashion companies. Stay tuned to Thirsty for more updates.
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