Hip-hop juggernaut Calvin “Snoop Dogg” Broadus Jr. is showing no signs of slowing down when it comes to expanding his business empire. Death Row Records’ new owner is continuing to broaden the label’s ties. Snoop Dogg has partnered with Crooks & Castles in his most recent business move.
Death Row and Snoop Dogg gear will be designed and produced by the streetwear company. AllHipHop reports Snoop Dogg discussing his latest partnership. He revealed that Crooks & Castles is a critical piece of the puzzle in his business expansion vision.
I’m excited about the next phase of our partnership with Crooks & Castles that will bring our vision for the Death Row Records Clothing and Snoop Dogg Clothing to the next level. As I lead Death Row Records into a new chapter through new music, Web 3.0, and innovative partnerships, Crooks & Castles is a critical piece of the puzzle to the expansion of Death Row Records to fans around the globe.
In the following months, the new Crooks & Castles x Death Row product lines will be available. The merchandise will be available for purchase at Snoop Dogg’s Clothing in Inglewood. Snoopermarket.com and crooksncastles.com will both sell the clothing line online.
This week also saw the unveiling of Snoop Dogg and EDM DJ Steve Aoki’s upcoming Da Da EP. Death Row will release the project in collaboration with Gala Music. To get latest updates, stay tuned to Thirsty.
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