Diddy has been active in the industry for almost three decades. Sean Combs launched his own record label, Bad Boy Records, during the early nineties. It appears that he’s now set his sights solely on producing R&B music with the launch of a brand new record label.

AllHipHop reported that Diddy has launched, LOVE RECORDS, his new label dedicated to releasing nothing but R&B projects. According to Diddy’s representatives, LOVE RECORDS will specialize in releasing R&B, singles, and collaborative projects, with various artists, producers, and songwriters.

Meanwhile, Diddy’s forthcoming album will be the first release from LOVE RECORDS. The album is due in stores this summer through a one-off partnership with Motown Records. Diddy explained during announcement, “Music has always been my first love. LOVE RECORDS is the next chapter [and] is about getting back to the love and making the best music of my life,”

“For the label, I’m focused on creating timeless R&B music with the next generation of artists and producers. Motown is the perfect partner for my album, and I’m excited to add to its legacy.” 


However, Diddy will still run his legendary Bad Boy Entertainment label as well. The news comes on the heels of Diddy’s announcement that he is serving as the host and executive producer of the 2022 Billboard Music Awards. The artist has certainly made a lasting impression on the world of music

Meanwhile, the BBMAs take place on May 15th in Los Angeles. Performers include Ed Sheeran, Miranda Lambert, and Travis Scott’s first televised performance since the AstroWorld tragedy in November 2021. We will be on the lookout for more updates. Stay tuned to Thirsty.

What’s your take on this story? Sound off in the comments.

Shubham Banerjee

Shubham Banerjee is a computer science student with a passion for technology, gadgets and coding. He writes for Thirsty for News, sharing his love for information and learning. In his free time, he enjoys photography, music, and football. Though, he is a fan of Barcelona, but he is disappointed with their recent performance.

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