Lil Nas X has established himself among the top artists in the industry. It seems one of Lil Nas X’s biggest marketing stunts, pretending to be pregnant and giving birth to his debut studio album Montero has helped millions of HIV/AIDS patients.

The PR stunt helped Lil Nas X give almost $500,000 to charity, funding valuable programming for patients living with HIV/AIDS. According to the Daily News, the pregnancy gag was partnered with a “baby registry” that encouraged his fans to donate money to 16 different charities.

The charities help people affected by the HIV/AIDS virus but unable to afford care or other forms of support. In a statement, the Atlanta-area native said,

“I’m so thankful to everybody who donated to my baby registry and joined me in helping to transform all of these communities in the South.”

Advertising
Advertising

Lil Nas added, “Together we are giving much-needed resources to those who need it most – especially those impacted by HIV.” He also said that initiative aims at helping “the leaders who are constantly fighting for HIV education and awareness.”

Through this campaign, Lil Nas X raised almost $500,000 that will be distributed through the Gilead COMPASS Initiative. The initiative focuses it’s resources towards eradicating the AIDS/HIV epidemic in the South.

Lil Nas X also urged fans to donate to The Bail Project, an initiative to put an end to mass incarceration and help those in need by paying their bail bonds. The Cade Foundation, which helps families struggling with infertility, was also a beneficiary. Stay tuned to Thirsty for future updates.

What’s your take on this story? Sound off in the comments.

Shubham Banerjee

Shubham Banerjee is a computer science student with a passion for technology, gadgets and coding. He writes for Thirsty for News, sharing his love for information and learning. In his free time, he enjoys photography, music, and football. Though, he is a fan of Barcelona, but he is disappointed with their recent performance.

Disqus Comments Loading...