Juice WRLD is regarded as one of the most influential artists of his generation. Known for his iconic and vivid music videos Juice WRLD set a precedent for many Hip-Hop artists. His music lives on even after his death as his loved ones try to make most of it.

Juice WRLD’s first posthumous album, Legends Never Die (2020), matched chart records for most successful posthumous debut and for most U.S. top-ten entries from one album. His second posthumous album, Fighting Demons (2021) debuted No. 2 on the Billboard 200. The album accompanied the documentary film Juice Wrld: Into the Abyss, and contained the US top 20 single “Already Dead.”

Juice WRLD’s manager Lil Bibby and videographer Steve Cannon sat down with Vevo for their Footnotes series. The duo provided context behind the artistic choices for Juice’s anime-inspired “Already Dead” video. The Cannon-directed music video arrived in January on the heels of 2021’s Fighting Demons .

Steve Cannon mentioned that he wanted to incorporate the late Chicago rapper’s love for anime shows such as Naruto and Demon Slayer into the visuals. “Demon Slayer and Naruto were big inspirations for this video,” Cannon added. Steve also mentioned animes like Dragonball Super as a source of inspiration.

There is of course a central theme surrounding mental health used in the music video. It represents a battle with the mental health struggles that Juice WRLD dealt with on the regular. “I added the classic anime flashback in the middle of the video when Juice is being overwhelmed in combat by his evil self.” the music video director said. Watch the Footnotes episode and the official “Already Dead” music video below for more insight.

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Shifa Jahan

Shifa Jahan is a freelance writer from Bahrain currently pursuing her Masters degree in Comparative Literature from Jadavpur University, India. She is experienced in Copywriting, Academic Writing and loves to write about pop culture/ entertainment-news. Other interests include theatre, teaching, foreign languages and culture.

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