Rappers love to talk a big game. Part of their personal brand building involves creating a larger-than-life persona that exudes confidence. If you want to sell records, you have to convince people you will.
Fans set their own expectations for new releases as well. Roddy Ricch’s “Live Life Fast” was expected by many to hit the 100,000 sales mark. Roddy probably carried similar hopes for his new album. His previous record, “Please Excuse Me for Being Antisocial,” went straight to #1 on the Billboard 200.
DJ Akademiks has released early expectations on the sales of the new album, which released on December 17, 2021. The first-week sales numbers appear to be lower than anybody though. Ak says the album sold around 64,000 copies upon its debut.
“Roddy Ricch “Live Life Fast” expected to sell 64k first week.”
The 23-year-old rapper has to be feeling some disappointment about the news. His single, “The Box” was certified diamond by the RIAA. His 2019 album won critical acclaim and several awards. It debuted at #1 in its first week with 101,000 album equivalent units sold.
Roddy Ricch has been quiet about the disappointing debut thus far. Most recording artists would be thrilled to move 60,000 units in their first week. Roddy has seen just how successful his music can be. He will still make money, but his ego must be badly bruised.
What do you think of Roddy Ricch’s disappointing sales numbers? Let us know in the comments!