Dr. Dre took part in a very interesting project recently. It wasn’t a new album. He wasn’t making a movie. Instead, Dre contributed his voice, likeness, music, and style to the latest downloadable content for the popular video game, Grand Theft Auto Online.
Excited fans could not wait for the new content with Dre to come out. GTA Online: The Contract features six new tracks from Dr. Dre. Those include collabs with Nipsey Hussle, Rick Ross, Snoop Dogg, and Eminem.
The new content dropped on December 15. The storyline of the GTA story is that Dre’s phone was stolen. It was loaded with unreleased music. Players can unlock the music as they progress through the story.
In a world where NFT’s and other digital goods are becoming a major driving force in the economy, Dr. Dre has firmly claimed his stake in the GTA metaverse. He’s got an entire video game story that revolves around him. The game is also very fun to play.
Dr. Dre’s unorthodox approach to marketing his music and brand in the digital age appears to be paying off. There has been a ton of buzz about the GTA pack. Fans don’t necessarily want digital trinkets. Dre chose to offer something they can truly enjoy.
What do you think of Dr. Dre’s new GTA tracks? Let us know in the comments!