Travis Scott’s Cacti hard seltzer will have to find a new home if it hopes to continue, because Anheuser-Busch has made the decision to discontinue the beverage. This comes after Scott continues seeing more trouble after the Astroworld tragedy.
In an announcement Friday, Anheuser-Busch said, “After careful evaluation, we have decided to stop all production and brand development of CACTI Agave Spiked Seltzer. We believe brand fans will understand and respect this decision.”
According to a report from AdAge the company would not specify if the decision came because of what happened at the Astroworld. A source close to Travis, however, tells TMZ the two sides had an agreement that was to end November 30, saying, “this is not a cancelation or creasing of an ongoing agreement.” We’re told the Nov. 30 decision was a mutual one.
Cacti seemed to be a marketing hit, selling out in stores and even causing a frenzy when TS hit a local grocer in Los Angeles to promote the product. But doing well as a product would do the whole brand no good when the person behind the product is in such a hot mess.
What happened at Astroworld has affected the career of the rapper in a multitude of ways. Being cut off from deals and collaborations with companies being one of the biggest hit he has had to take. Companies wouldn’t risk their reputation to promote a product with an artist in such a situation anyway.
It’s currently unclear if Travis will attempt to repurpose the brand elsewhere. We will have to wait and see what happens to the product and whether it resurfaces in the market some time down the line when the moment is right.