It seems that Demi Lovato is prepared to make their transition from music to business. More specifically, Lovato is getting into the vibrator business.

Lovato has entered a partnership with sex toy retailer Bellesa, and is working on launching their own vibrator, titled “the Demi Wand.”

As per a listing on Rolling Stone, the Demi Wand is “discreetly-sized and approachable for sex toy beginners” and the compact 5.5-inch device works “for all body types.”

The wand is also made of non-porous, body-safe and water-resistant, smooth silicone, and features eight speeds, ranging from mellow to intense. The wand also comes with a clam-shell charging case, reminiscent of AirPods.

Lovato has also expressed confidence in not just the product, but also their mission to battle stigma surrounding sex toys, as well as making them more inclusive.

There is nothing more empowering than taking your pleasure into your own hands. We have spent far too long pretending we are not sexual beings – it’s time for us to put this stigma to rest. We are all deserving of pleasure. We are all deserving of orgasms.

Lovato also went on Instagram to talk about the wand, stating that they wanted to “take your sexual relationship to the next level.” Check out the Instagram post below.

What’s your take on this story? Sound off in the comments!

Abhishek Kar

Abhishek Kar is a freelance writer and a full-time pop culture enthusiast from India. In his spare time, he likes to paint.

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