Tony Hawk needs no introduction as he is regarded as the greatest skateboarder of all time. The legend knows no fear and is known not to ever back down from something. Hawk recently unveiled the launch of a new blood-infused skateboard with the canned water company Liquid death.
The limited-edition collaboration launched at LiquidDeath and features a disturbing version of the brand’s “It’s the Thirst Executioner” character set against a blood-red background. The color was made with Tony Khan’s blood and then mixed with red paint.
A representative of the brand stated that the process, “ensures that there’s a piece of Tony’s DNA in every board.” The skateboard also features reference homages to Tony Hawk himself.
The “executioner” character is seen holding a hawk skull, which is a reference to Hawk and his classic Birdhouse deck designs. Hawk’s name is also written at the top next to the campaign tagline, “Murder Your Thirst.” Hawk also had a lot of good things to say regarding the collaboration.
“I am deeply thankful to have a connection with my fans, and I appreciate how Liquid Death connects with theirs. This collaboration is taking those connections to a new level, as I have literally put my blood (and soul?) into these decks. And I take pride in knowing that organizations fighting plastic pollution and creating skate parks worldwide will be supported through our efforts.”
The Tony Hawk x Liquid Death skateboard retails is being sold for $500, with only a hundred boards being made. It was also said that a portion of proceeds from the collaboration will go towards the anti-plastic nonprofit 5 Gyres, and Tony Hawk’s The Skatepark Project.