Kim Kardashian is all about growing her empire, but the billionaire reality television star hit a bump in the road. Now she is facing a cease & desist for her troubles.

Kardashian is in the process of rebranding her beauty line, because KKW Beauty doesn’t quite fit since she is divorcing the “W” in that name. Her split with Kanye West caused more friction in a business sense, because the name she wants is already taken.

After filing paperwork to register her SKKN and SKKN by Kim with a new name, as part of that rebranding effort, Kardashian was slapped with a cease and desist according to Page Six.

A company called Beauty Concepts LLC has used the name since 2018, and they don’t appreciate Kim K jacking their intellectual property.

Cyndie Lunsford submitted a letter on July 21st which explained how she has operated a salon with skincare, and spa services under the SKKN+ brand name for the last three years. They claim to have a trademark on SKKN+ which was filed on March 28th, two days prior to Kim’s March 30th filing.

I have painstakingly built my successful small business with my own sweat equity, hard work, and research. It’s clear that I established my brand first,” Lunsford wrote.

She already has social media pages using the SKKN+ name as well. That being said, Kim K has a tremendous advantage over the small business owner, because of her wealth. Her attorneys are already fighting this legal threat.

“We are disappointed that she has chosen to run to the media knowing that we were scheduling a call for tomorrow, requested by her attorney. So while disagreeing with the letter, we’re hopeful that we can smooth things over once both sides speak.”

This situation is still ongoing, and it could result in a legal battle. We’ll have to see who wins this one, but this whole thing could have been avoided if Kim Kardashian would have done a Google search for the name she wanted to go with for her new brand.

What’s your take on this story? Sound off in the comments!

H Jenkins

Years of experience in writing, journalism, and digging exclusive insider info for Ringside News opened the door for a new opportunity for Jenkins. With a history in finance, he broke into the journalism game by writing on blogs and other freelance websites before branching into sports and entertainment news. Being in tune with pop culture doesn't mean it has to make sense, but he tries. Favorite bands include any group from Seattle who formed between 1991 and 1999. 5 Ozzfests under his belt and 12 Warped Tours, but his last concert was a bluegrass AC/DC cover band that was not 100% terrible.

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