Team USA is gearing up for another Olympic Games and the women playing on America’s side will be pretty comfy in the process. Kim Kardashian knows how to build a brand and she obviously knows the a bunch of high profile athletes wearing her SKIMS clothing line will look great for marketing.
Kardashian tweeted out that her company is designing official team USA undergarments, pajamas, and loungewear for the women who will be playing for American’s side. Some of the pieces will also be available in her capsule collection.
I am honored to announce that @SKIMS is designing the official team USA undergarments, pajamas and lounge wear for the athletes this year in Tokyo and the same pieces will be available in a capsule collection
This is no small undertaking to get this deal. All 626 of Team USA’s women athletes will receive the full collections from the SKIMS line of clothes. That is certainly a great perk for those athletes as they prepare for the Tokyo games.
Kim Kardashian is always looking to boost her brand appeal. She recently covered a Lamborghini with SKIMS. We’re not sure why she did that, but it made for a great photo shoot.
What’s your take on Kim Kardashian donating so many clothes to the Team USA women? Sound off in the comments!