Kanye West knows all about branding and so does Walmart. After all, the mega retail chain has a few years of additional experience on the rapper.
Yeezy and Walmart are now in a dispute over the branding for his clothing brand. The two logos do look a bit similar.
Walmart is arguing that a 2020 trademark application by West’s Yeezy brand includes a logo that is too close for comfort. In fact, Walmart claims that they’re so close that the two logos are bound to draw consumer confusion according to the Fashion Law.
The massive retail chain filed a notice of opposition with the USPTO about the logo. This is described in the filing as “eight dotted lines, each comprising three totally shaded circles, with a total of 24 circles, arranged at equal angles as rays from a sun.”
Kanye intends to use that logo on his clothing and retail stores, music recordings and streaming, hotels, and the creation of “non-metal modular homes” as well. The notice was filed on April 21st and argues that Walmart “will be damaged” by Yeezy’s trademark.
This is a tricky situation and it is still ongoing. Walmart dose not deal in “non-metal modular homes” at this time. They also don’t have any hotel business. Kanye West obviously has his hands in plenty of different businesses. We’ll have to see if he can continue using his intended trademark.