Logan Paul will be on hand at WrestleMania for Kevin Owens and Sami Zayn’s match. It’s unclear what he will be doing, but Paul’s name will drive a lot of interest.
During his 83 Weeks Podcast, Eric Bischoff gave WWE some big kudos for bringing in the mega YouTube celeb. Logan Paul has nearly 23 million followers on YouTube and they are in that demographic that WWE desperately wants to capture as well.
“I like the Logan Paul angle. Oftentimes getting a celebrity to participate in your show, we saw it with Bad Bunny, is overall effective. I think [Logan Paul at WrestleMania] was a good strategic move because it will bring a fresh, new set of eyes that typically might not have even thought to experience WWE to sample the product. That’s what that kind of move is all about, getting a new audience, a new demographic, a new psychographic to go hey, I’m going to check this out.
“That’s why you utilize influencers and celebrities. Those are the people that really have the power to bring a whole new set of eyeballs to the product. I think Logan Paul is a great choice. He loves to go in there and mix it up, he’s an amateur wrestler, add to that he’s taking his boxing training really seriously. I think that’s one of the more logical celebrity acquisitions I’ve seen in a long time.”
WrestleMania 37 will air this weekend and Logan Paul will be a part of night two of the event. We’ll have to see if he gets physical, but there’s always the chance he will land a punch on someone before exiting the grandest stage of them all.
Thanks to Wrestling Inc for the quote