Beyoncé’s NFL Christmas Halftime Show Brings Netflix to Record-Breaking Heights

Beyoncé took center stage during Netflix’s NFL Christmas Day double-header, delivering a halftime performance during the Ravens-Texans matchup that proved to be a massive win for the streaming platform. Over one-third of Netflix’s global subscribers tuned in to watch the Chiefs-Steelers and Ravens-Texans games, making it one of the platform’s most-watched live events ever.

The legendary singer’s halftime set at NRG Stadium in Houston lasted over 12 minutes and was packed with hits from her country album Cowboy Carter. The setlist included “16 CARRIAGES,” “BLACKBIIRD,” “AMERIICAN REQUIEM,” “YA YA,” “SPAGHETTII/RIIVERDANCE,” “LEVII’S JEANS,” “JOLENE,” and the grand finale, “TEXAS HOLD ‘EM.” Beyoncé also brought the star power, with surprise guest appearances from Post Malone and Shaboozey. Adding to the special moment, her daughter Blue Ivy Carter joined her as a dancer during the performance.

For fans who missed the live show, Netflix is keeping the magic alive by offering the “Beyoncé Bowl” as a standalone special on the platform. This isn’t the first time Queen Bey has collaborated with the NFL. She headlined Super Bowl XLVII in 2013 in New Orleans and returned in 2016 to perform alongside Coldplay and Bruno Mars at Super Bowl 50 in Santa Clara.

As for the on-field action, the Chiefs dominated the Steelers with a 29-10 victory, while the Ravens crushed the Texans in a 31-2 blowout. But let’s be real—Beyoncé was the true MVP of Christmas Day.