Flo Rida signed an endorsement deal with Celsius Energy Drink in 2014 which was renewed again in 2016. However, in 2021, the rapper sued the company for allegedly not providing him the compensation such as stock options he was promised during contract negotiations.
These compensatory benefits were promised to Flo Rida if certain achievements such as unit sales happen. However, Flo Rida’s legal team argued that these conditions were vague and the rapper wasn’t privy to the company’s financials. This resulted Flo Rida suing the brand.
In an interview with CNBC’s Squawk Box earlier this month, Flo Rida said he believes he popularized the product by signing to become their brand ambassador in 2014.
“Well this started back in 2014. I was asked to be the brand ambassador for Celsius,” Flo explained. “I mean, this was a young company out of the state of Florida, and myself, I thrive on health. Since being in ninth grade, all I did was love fitness knowing that health is really wealth. So I was in this thing for the long haul, and basically when it came down to getting compensated…”
He continued, “It was a time during the pandemic where I got to sit down and really check out all my business endeavors, and this one in particular, I check it out and they were telling me that one of the products I was endorsing wasn’t selling and I got a chance to look at it and it was doing more than well. This product has done over tens and tens of millions of dollars since I joined the company.”
On January 18, a jury sided with Flo Rida and ordered the energy drink company to pay the rapper $82 million which will also compensate him for the $250,000 shares he is owed.
The verdict came after Celsius’ legal team claimed that they have already paid the rapper for his contributions. Flo Rida’s team initially sought $30,000 in damages. However, Flo’s lawyer stated in his closing argument that he wanted 1% of the company he was promised and not necessarily the dollar amount.
This isn’t the first time that Flo Rida has seen the inside of a courtroom. In 2018, he was taken to court and ordered to pay $9,000 a month in child support payments for his son Zohar. Zohar suffers from numerous health issues that required him to undergo surgery. Stay tuned to Thirsty For News as we bring you similar news stories.
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