Demi Lovato rose to stardom after starring in the musical television film Camp Rock as Mitchie Torres. She frequently makes headlines for one reason or another. However, Lovato has recently found herself in trouble as her album poster was removed from British billboards.

The UK’s Advertising Standards Authority (ASA) stated that her album poster would likely cause “serious offense” to Christians. The singer’s new album, “Holy Fvck,” was promoted in the UK with a raunchy, bondage-like poster that started to appear last summer all over London. Advertising supervisory authorities quickly became aware of the content and took down the posters.

The “Heart Attack” hitmaker is represented in the poster lying on a cross-shaped bed while dressed in a bondage outfit. The album title appears next to the racy picture. According to the ASA’s official decision, the poster is likely to offend Christian viewers because it sexualizes religion. They also mentioned that some people might find the album “Holy Fvck” offensive. The ASA described Lovato the picture with the below remarks.

“bound up in a bondage-style outfit whilst lying on a mattress shaped like a crucifix, in a position with her legs bound to one side which was reminiscent of Christ on the cross.”

The advertising authority claimed “together with the reference to Holy Fvck” would be interpreted as linking sexuality to the crucifixion and its sacred symbolism, which “was likely to cause serious offense to Christians.” The ASA continued, “We therefore concluded the ad breached the Code.”

Polydor Records, Lovato’s record company, defended the poster and claimed there were no offensive undertones in it. According to ASA’s statement, the label also stated that it had approval for the poster before it was released. Stay tuned to Thirsty to get more updates.

Do you think the ASA did the right thing? Let us know in the comments below!

Smita Singha Roy

Smita is an engineering student with a passion for learning and exploring new things. She is an enthusiastic and determined individual who enjoys reading newspapers, studying people, history and storytelling. She also likes to watch movies to gain new perspectives and enrich her life experience. Smita is an artist and enjoys cooking and playing the guitar in her free time.

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