Recently, Dakota Johnson was announced as the new face of Gucci, taking on the role of brand ambassador. Following the reveal, she starred in a promotional campaign that featured a variety of the luxury label’s products. Unfortunately, the campaign has drawn criticism from animal rights organization PETA.

PETA has expressed its opposition to the campaign, as it claims that the handbags Dakota Johnson is seen promoting are made from the skins of reptiles, including pythons and crocodiles. The group has also noted that Gucci’s website confirms that these bags are made from genuine leather. PETA has also sent a strongly worded letter to Dakota Johnson regarding this issue.

“Hi Dakota,
I’m writing regarding your ambassadorship with Gucci. According to the company’s website, you’ve been modeling real python and crocodile skins. The exotic-skins industry is extremely cruel. PETA Asia recently investigated an Indonesian slaughterhouse that supplies skins to Gucci, and the findings were horrific. Workers were caught on camera bashing reptiles in the head with machetes and hacking at their necks up to 14 times before they were decapitated for their skin.


Crocodiles killed for their skins are often kept in filthy, crowded tanks on “crocodile farms.” Workershavebeendocumented electroshocking crocodiles then attempting to kill them by cutting into their necks and ramming metal rods down their spines.
To kill snakes for their skin, hunters invade their homes, often nail them to trees, and then skin them alive before tossing them in a pile to die. Snakes can suffer for days before succumbing to shock or dehydration. The killing of these snakes is so cruel that in California, it would be illegal to buy the very goods you’re promoting, because their sale is banned.


Gucci’s use of exotic skins and yourpromotion of its products are extremely damaging. Please, may we hear from you today that you’ll pledge to stop wearing and promoting exotic-skin fashion items? There are so many vegan alternatives to python and crocodile skin available today that there’s really no excuse to support such a violent industry. Please let us know if you have any questions.
Thank you for your consideration.


Jessica Shotorbani

Celebrity Outreach Principal”

These posts by Dakota are a bit strange considering she is outspoken on several social issues. After PETA’s letter, it will be interesting to see if Dakota will stop with the Gucci posts. Stay tuned to Thirsty For News for similar stories.

What’s your take on this story? Sound off in the comments section.

Sunil Joseph

Sunil is an experienced entertainment writer, having covered pro wrestling for the past five years. He brings his passion and knowledge to his work, providing in-depth coverage and analysis of the latest celebrity news and gossip. Sunil is excited to be able to share his insights with readers and is always looking for new and engaging ways to tell the stories of the biggest stars in the industry.

Disqus Comments Loading...