Rihanna is a sensational rapper in the industry who has won millions of hearts. Recently, Rihanna found herself in the headlines because of Jay-Z’s appreciation. After learning about Rihanna’s Super Bowl LVII announcement, Jay-Z called her a “generational talent.”
This past weekend, Robyn Rihanna Fenty’s ardent supporters rejoiced over the NFL’s announcement that the megastar would perform at the Super Bowl LVII Halftime Show. Shawn “Jay-Z” Carter, Rihanna’s longtime mentor, also commented on the news.
“Rihanna is a generational talent, a woman of humble beginnings who has surpassed expectations at every turn. A person born on the small island of Barbados who became one of the most prominent artists ever. Self-made in business and entertainment.”
At the age of 17, Rihanna joined Def Jam Records in 2005, thanks in large part to Jay-Z. Later, Riri collaborated with her on “Run This Town” under his Roc Nation label. The forthcoming Apple Music Super Bowl Halftime Show transmission will be produced by Roc Nation. Seth Dudowsky, NFL Head of Music even appreciated Rihanna.
“We are thrilled to welcome Rihanna to the Apple Music Super Bowl Halftime Show stage. Rihanna is a once-in-a-generation artist who has been a cultural force throughout her career. We look forward to collaborating with Rihanna, Roc Nation, and Apple Music to bring fans another historic Halftime Show performance.”
Hip-hop legends Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar, and 50 Cent performed during the Super Bowl LVI Halftime Show earlier this year. Three Creative Arts Emmys, including Outstanding Variety Special, were awarded to that performance.
Previous Super Bowl halftime performances, sponsored by Pepsi, featured headlining performances by Beyoncé, Bruno Mars, Katy Perry, Lady Gaga, Justin Timberlake, Shakira, and Jennifer Lopez. The NFL and Roc Nation will now collaborate with Apple Music to stage the mid-game concert.
“Rihanna is an incredible recording artist who is a favorite for many millions of Apple Music customers around the world,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “We’re excited to partner with Rihanna, Roc Nation and the NFL to bring music and sports fans a momentous show — what an incredible artist for the inaugural Apple Music Super Bowl Halftime Show.”
Sunday, February 12th, 2023, will see Super Bowl LVII at State Farm Stadium in Glendale, Arizona. The halftime show’s executive producer is Jesse Collins, while Hamish Hamilton is in charge of directing it. Are you excited to experience Super Bowl this Sunday? For further updates stay tuned to Thirsty.
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